MEET OUR EXPERTS

Read about our team, choose your Expert & book online

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NICOLA SMART

Art Director & Owner

Nicola spent 14 years at Toni & Guy as an Art Director where she attended many advanced courses to perfect her cutting skills. Her time at Toni & Guy came to an end in 2012 when she was given an incredible opportunity by Ian Davidson of Wow to franchise her own Wow salon which opened its doors in September 2012 and has gone from strength to strength since. Nicola boasts qualifications in business management helping her to exceed client expectations and also has her accessors award to assist her in training the next generation of hairdressers. Nicola is passionate about education, keeping her finger on the fashion pulse with her affiliation with Label M, a fashion week power player and education experts. Out of her salon time, Nicola enjoys travel and keeping herself healthy and active. Nicola is passionate about achieving the right look for her clients using her many years of expertise and people skills and specialises in precision cutting techniques.

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JERRY GOUGH

Art Director & Assistant Manager

Jerry has been hairdressing for 12 years beginning her career in a city centre salon. She has been with Wow since our launch in 2012 and during her time with us so far has participated in Tigi’s London fashion week team assisting with runway looks created for a variety of designers. In 2017 Jerry became a Wella professionals master colour expert and she continues her education by attending the colour congress twice a year to keep up to date with the latest products and trends.

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ELLA WEBB

Art Director

Ella trained in cutting at Toni & Guy for 14 years, where she progressed in her training as a cutting specialist. Since joining Wow four years ago Ella has offered her wealth of knowledge in assisting our future professionals with their cutting skills. During her time with us Ella has completed her colour training with our expert team and attended numerous education courses with both Label M and Wella keeping her informed of all the latest techniques and trends.

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SOPHIE RICHARDS

Senior Stylist

Sophie has been part of the Wow family for several years now, joining us from Wow Wolverhampton after previously completing her training at Francesco group, and developing her skills at two premium city centre salons. Sophie is passionate about the total look for her clients, being able to create beautiful hair through her colour techniques and cutting skills. She is available for both ladies and gents hairdressing and demonstrates an affinity for creative barbering techniques.

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REECE BRAIA

Stylist

Reece is a new addition to our styling team after completing his level two training with us. However Reece has worked in salons for several years, as a Saturday assistant and demonstrates exceptional skills in his technique and his understanding of client needs. Reece is available for both creative colour and cutting techniques.

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JULIA DAVIES

Beautician

Julia joined WOW In 2017 after graduating from her beauty NVQ courses in 2013 and joining busy beauty teams in two other salons. Julia specialises in nail extensions and creative nail art she takes a keen interest in learning new techniques and following the latest nail trends. Julia is trained in threading for brows and face and full body massage.

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NATALIE BENNETT

Art Director

Natalie has been part of the Wow team since joining us from Toni & Guy where she was based for 10 Years. Natalie has been part of the team since 2013 and offers her clients a wealth of experience in all aspects of hairdressing. Natalie has a flair for creative gents and barbering skills as well as her creative flair she is known as the Wow encyclopaedia! She has extensive knowledge of African Caribbean hairdressing is a Label M expert and a great lengths extensionist.

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DOMINIQUE HATELEY

Art Director

Dominique has 18 years experience in hairdressing Dominique began her career at Toni & Guy where she progressed to management level. She then went on to work for a fashion and celebrity stylist team before joining a city centre salon in Birmingham where she completed her Master Colour Expert programme with Wella Professionals and continues to further her knowledge up to twice a year at the colour congress, she has been part of the Wow team for four years.

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CHEREE HARTREE

Art Director

Cheree joined the team in 2016 after 18 years at Toni & Guy. Cheree is part of our Master colour team and offers a wealth of expertise in technical services. Cheree is also our resident perm expert and offers colour services for both ladies and gents specialising in corrective colour.

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AMELIA

Art Director

Amelia trained with Toni & Guy where she worked for 7 years before joining Wow as part of the team at Wow Wolverhampton before joining us at Wow Penn, bringing 13 years of experience and a variety of skills. Qualified in both cutting and colour for all hair types including gents, African Caribbean. A hair extension specialist Amelia brings her creative flair and extensive knowledge into all aspects of her hairdressing and barbering.

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LUCY ROBINSON

Art Director

Lucy began her hairdressing career at 16 working at Toni & Guy for 11 years. Lucy specialises in cutting and has a particular flair for short hair and is available for both ladies and gents hairdressing. Lucy has been at the salon for 5 years joining us as part of our styling team.

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JENNA

Senior Stylist

Jenna joined the Wow Penn team from a busy city centre salon where she began her hairdressing career. Jenna has a passion for knowledge and is constantly learning and pushing herself to learn new techniques for her clients. Jenna is currently working towards earning her barbering qualifications, she is available for all aspects of ladies colour and cut.

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POLLY SANDHU

Senior Stylist

Polly brings to the team a wealth of experience from her 14 years at Toni & Guy. Polly’s skills lie within creative cutting and styling techniques for ladies hairdressing. Creative and inspired Polly is exceptional at bringing the beauty to both long and short hair and is also available for evening hair looks for all occasions.

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KERRY STAWICKI

Beautician

Kerry joins us from Wow Cannock road where she has spent many years building both her clientele and her skills. Kerry is passionate about education in beauty and is always learning new techniques to keep her clients looking incredible. Kerry specialises in massage, eyebrows and all things pampering. She is available for a variety of services including gel nails, waxing, pedicure and lash lift.